> "I often coach women who want to “attract higher quality men”. To do this women need to work on themselves."

Right. After all, you get what you give (more or less). If I want an fantastic partner, it would seem obvious I need to be fantastic as well, isn't it?

And yet, from what I see most women want a "high quality man" regardless of their own value. They want a "great partner" without thinking about being "great" themselves. They want it no-matter-what (see "hypergamy").

Maybe your clients are more "evolved" or aware than that. But IMO most women are not.

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To be honest, there's some men who think like this as well. But they seem a minority to me.

Most men know they have to "put in the work" to deserve a high quality partner. They know they have to "earn" it. It's not a God-given right.