I'd say that BOTH men and women are driven mostly by physical attraction in their mating choices. Simple, isn't it?

In matter of mating choices, men and women are more alike than they recognize. Sure, you can say the male case is about "pecker" and the female about "emotions"... but in the end it's the same stuff: erotic attraction driven by evolutionary instincts.

The main difference is that most men admit it, while most women deny it.