"The heart wants what the heart wants".

Although we can strive to improve and evolve (and I'm all for that), we cannot choose what we like or what we're attracted to.

Some of it comes from evolutionary reasons (women like $$$, men like curves), some from personal experience, but it's still part of us. Denying it is silly and myopic.

E.g. I'm heterosexual, it's my nature, and nothing in the world will change that. Some things you cannot change: they are just the way you are.