Those kind of statements are often a marketing trick, and a basic one at that: "Scare them (make them feel bad), then sell them the solution".

It's the same with much advertising targeted at women: "You are not pretty / thin / sexy enough, buy our stuff and you will be loved / desired".

Of course I don't really know him, and his real goals... but I instinctively distrust anybody shaming others: they all have an agenda, and usually it's not a healthy one.