> "We asked 64,000 women what they look for in a partner. The most important thing? Kindness"

Problem is, women lie. A LOT. Even to themselves (men lie as well, sure, but on average they are more honest, especially about what they look for in a partner).

I've read that research and its "kindness" result coming first. And it's of course BS. Otherwise there wouldn't be scores and scores of average-looking, shy, insecure, fragile, troubled - but kind - men never getting a partner.

Sure, women appreciated kindness. But other qualities come first, and that what they seldom admit. Most women would actually give a chance to a handsome asshole than to a kind-but-average man. Because attraction works that way (it's evolution, baby).

To know what women want, you have to look at what they actually DO, not what they SAY.

Apart from this, yours is quite a smart and rational article on the subject. :-)